Using Social Media For Blog Promotion

Using Social Media For Blog Promotion

Chances are if you’re reading this post, you may have actually read quite a few blogs in the past. Blogs come in all shapes and sizes from ‘Mum blogs’ like this one (even though I’m not keen on that term’) to blogs on business pages. They are so popular these days that it can be quite tricky to get them spotted. To get them read. That’s why blog promotion is so important and such a big part of the blogging process.

It’s safe to say that when I started blogging, I was extremely naive. All those years ago when my first blog post went up because I wanted a rant. I had no idea how much went on behind the scenes. When I think back it’s actually laughable. In all honesty, that’s why my first few attempts didn’t work. Nobody was reading the posts I spent so much time and effort on and I gave up.

Eventually the desire to write and create content came back and I researched into it a great deal. I read other blogs. I read many of the great posts you can find about ‘how to be a blogger’. ‘How to get traffic’. ‘How to promote your posts’. I learnt a lot.

In all of the posts I read during my research, I continually came across the same thing. Social Media.

Blog Promotion With Social Media

Social Media plays a huge part in blog promotion and if you’re new to blogging, in any form, it’s something you need to realise early on. Now I had a Twitter account when I started but I didn’t use it to its full potential. Not for my blog anyway. I didn’t have a Facebook Page. So I had to do something about all of those things. I had to work hard at building my following. Interacting with people. Follow people and hope they follow back. I had to ‘get social’, if you’ll excuse the cheesy phrase.

If I’m honest, I didn’t mind in the slightest. I mean I love social media, so for me it was fun. I enjoyed the process. It can take time, but anything that’s worth doing does. In a little under a year my Twitter following has gone from around 800 to almost 4000. My Facebook page has gone from 0 (because it didn’t exist) to almost 700. And these figures are rising all the time. They’re not huge compared to some bloggers out there, I get that. But it’s a work in progress and it’s proof that it can be done.

I’m lucky enough to do this kind of thing for work as well. I’m grateful for this every day. Not everyone gets to say they do their hobby for a job. My blog isn’t my day job. I’m not there yet! But social media for another company is and it’s great to get the experience and gain the knowledge of seeing how social media works for businesses in comparison to bloggers.

Whilst there are many bloggers out there who are also vloggers (I’m not one of them, I’ve not got that brave, yet!), it’s clear that in this day and age, as well as social media, video can play a huge role in blog and business promotion.

I know this because the videos I promote at work, get seen a lot on social media timelines. The viewing figures speak for themselves. It’s like having a picture in a tweet – that’s going to get more attention because it grabs you instantly. Videos are the same. A 30-40 second video on Twitter or Facebook that automatically starts playing when you scroll through your timeline will draw people in (this clearly explains why the husband can spend hours watching videos on Facebook!!).

With this in mind, it’s certainly worth considering videos for promotion (yes Jak, pay attention to your own words!). If you’re a business it’s obviously a much bigger process where there will likely be a budget available for this kind of thing. It’s worth looking into companies who specialise in this. Good reputable companies are out there who can help boost your business with the help of social media. Video production in London & all over the U.K is a growing business in itself – but it’s something that could help your business too and worth considering if you have the pennies available!

Whilst all this is good, we must remember that social media is meant to be fun. The minute you forget that, you can fall out of love with it. Enjoy it for what it is. The spontaneity. The speed of it. The interactiveness. There aren’t many things these days that can help your brand grow that can be as much fun and as interactive as social media. So have fun with it, enjoy it. Use it to your best advantage and above all, don’t forget why you started in the first place. That’s key. Remember that and the rest will follow.

Blog Promotion With Social Media

How about you? How do you find the whole blog promotion process? Do you love it or hate it? Let me know in the comments.



  1. 6th March 2017 / 2:05 pm

    When I started this thing half a year ago I had NOOOO idea that social media would be such a huge part of it. It takes about as much time as the actual blogging some days.


    • Jaki
      7th March 2017 / 4:11 pm

      It really does. The writing is the quick easy part!

  2. CaptainKirt
    6th March 2017 / 6:32 pm

    When I started out blogging social media didn’t exist so the only way to get readers was to read and comment on other blogs (still a valuable way of promoting). Back then there weren’t many/any pro-bloggers and it was primarily a hobbyist pastime.

    • Jaki
      7th March 2017 / 4:12 pm

      Wow you’re an old hand. But yes I agree it’s a great way of promoting. And a genuine way too!

  3. 6th March 2017 / 10:31 pm

    Great post, social media is so important to promoting your content. As much as we’d all love for our blogs to be read because people are looking for them, the reality is that we need to help people a little on the way and get our content in front of their faces. There is so much out there that if we didn’t they just wouldn’t see it, unless they were looking for it. Great post, thanks for sharing it on #MarvMondays. Emily

    • Jaki
      7th March 2017 / 4:13 pm

      Thank you. Glad you enjoyed it! 🙂

  4. 7th March 2017 / 8:26 am

    I really like promoting my blog on Facebook, Twitter and Instagram. My next job is Pinterest. I’m comfortable with using it as I schedule posts for a client in my VA work, but I know it takes a little more finesse and dedication, the latter of which I’m short on in the blog promotion zone of my life right now! Great post.

    • Jaki
      7th March 2017 / 4:15 pm

      Thank you Carly! Great that you enjoy social media. It’s half the battle! I too need to up my Pinterest game! Thank you for joining us on #TriumphantTales

      • 7th March 2017 / 4:35 pm

        So, what I learnt recently is that you need to post to each board 3 times per day for it to be shown to followers…😵
        So I’ve just started using Postcron for a client which is fab, so I’m going to be using that for scheduling (when I cba!!).

  5. 7th March 2017 / 9:58 am

    Thanks for your wise words Jaki! I love social media too, even though there are days wher eI feel bogged down by it. Like you say, the most important thing is to enjoy it! And if you don’t have time to do it, don’t worry. Pick it up again later 🙂 #TriumphantTales

    • Jaki
      7th March 2017 / 4:16 pm

      You’ve got it in one! It will always be there! Thanks so very much for being our first linker on #TriumphantTales 😊⭐

  6. 7th March 2017 / 12:35 pm

    I totally agree – social media is meant to be fun! But from the blog side when you feel like you have to have X amount of things on each network each day it can get unfun & stressy. When that happens to me I try to step back & take a break because I never want blogging to loose its fun for me! #AnythingGoes

    • Jaki
      7th March 2017 / 4:17 pm

      Completely agree. It can be tricky to make sure it doesn’t take over. It’s not the end of the world if you take a few days time out!

  7. 7th March 2017 / 1:04 pm

    Like anything when you do it a lot, social media and promotion can become tedious. Social media is wonderful though and with the odd break here and there it’s even better! #TriumphantTales

    • Jaki
      7th March 2017 / 4:18 pm

      I couldn’t agree more! There’s never any harm in taking a break 🙂

  8. 7th March 2017 / 7:50 pm

    I have a love/hate relationship with social media. Some days my efforts seem to be attracting new followers, other days I find it time consuming and overwhelming for little return. I’ll keep chipping away though because I know how important it is for promoting the blog xx #TriumphantTales

    • Jaki
      7th March 2017 / 8:45 pm

      It can be so annoying when you get an influx of followers and then your numbers drop again. The follow/unfollow games that some play are so frustrating. I say just try and enjoy it – throw in a few GIFs and it makes it more fun! 😉 xx

  9. Brittany | A Mindful Geek
    8th March 2017 / 3:48 pm

    These are all such great ideas. My blog is still in the new stage and I am soaking in as much info as I can on how to utilize these outlets. Thanks for sharing your pointers. #TriumphantTales

    • Jaki
      8th March 2017 / 4:13 pm

      Thank you! I’m sure you’ll do just great. There is so much to take in it can be overwhelming but so long as you keep it fun then it won’t get too much 🙂

  10. 8th March 2017 / 3:54 pm

    Great reading for a newbie blogger, I’m still getting my head around it all. #TriumphantTales

    • Jaki
      8th March 2017 / 4:15 pm

      I’m glad it helped! There is a lot to take in. Just enjoy it 🙂

  11. 8th March 2017 / 4:41 pm

    Great post. I didn’t realise just how important social media would be when I started my blog a few months ago. I use Twitter mostly but I really should dedicated more time and effort into Facebook and Instagram. I can’t seem to get my head around Pinterest though ha. Thanks for the pointers ☺ #TriumphantTales

    • Jaki
      8th March 2017 / 5:00 pm

      I know what you mean. I got through fits and starts with Instagram. I just don’t always have the time to take photos. It’s never ending. I think it’s best to convent on one at a time. Once you’ve mastered one, move on to the next. I’m with you on Pinterest though. I need to up my game there! 🙂 x

  12. Amy & Tots
    9th March 2017 / 9:10 pm

    Fab post – I love social media but it really irks me sometimes. #AnythingGoes

    • Jaki
      9th March 2017 / 10:04 pm

      I know what you mean. When that happens, it’s time to step away for a while! 🙂

  13. 9th March 2017 / 11:09 pm

    Honestly – I’m crap at it and it puts me of the whole blogging thing! Interesting what you say about video. I try to do a FB Live every week but my figures are pitiful :-(. Really good post though, as ever. xx

    • Jaki
      12th March 2017 / 11:46 pm

      Thanks lovely. Scheduling might be a good way for you. It doesn’t take too long and can be done while watching tv. I’ve not been brave enough to do a live! :/ xx

  14. 10th March 2017 / 4:18 pm

    I like some social media and know it is so important for my blog. However, I just stick to twitter as I weaned myself off of facebook about a year and a half ago after it took up too much of my time and energy. I obviously cant be trusted with too many social media outlets! Twitter and pics on pinterest is about my lot.



    • Jaki
      12th March 2017 / 11:39 pm

      Twitter is my favourite too. I have a love/hate relationship with Facebook.

  15. 12th March 2017 / 1:19 am

    It can be time consuming but I kind of like it as I’m a social media fiend!

    Great post and thanks for linking up to #AnythingGoes

    • Jaki
      12th March 2017 / 10:40 pm

      Me too, me too!! 🙂

  16. 15th March 2017 / 6:54 pm

    I was only ever a facebook girl before blogging and now im everything and everywhere and it is just bloody madness and never ends – sometimes I’d like to throw my electronics down the toilet!
    Thanks for linking to #ablogginggoodtime

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