I had a sudden burst of inspiration to put pen to paper (or fingers to keyboard) for this post whilst I was in the shower the other day. Thankfully I remembered it as I don’t tend to keep a notebook in the shower to write my ideas down on! I was thinking over conversations that I’d had recently about blogging and the age-old problem we so often come across when trying to explain to new people that we meet, just what it is that we do. The one thing that gets on my nerves a little bit with every conversation is me having to explain that bloggers don’t get freebies.
I can understand that from the outside looking in, it looks like we do. I can understand that to someone who has never written a blog or known someone that owns a successful blog, that when things turn up in the post and you explain you were sent them by a brand, they must think ‘wow, she got them for free’. But no. Bloggers don’t get freebies.
Time is money
You see, to explain further. Time is money. To write a blog post, to do the brand the justice it deserves takes time, skill and patience. Brands don’t just work with anyone. They want to work with the blogger that will do the best for them. Just like they would choose the best advertising agency that would work best for them – it’s no different. So yes, we might not be parting with cash to get these ‘freebies’, but we are giving up our time – where we could be charging an hourly rate doing something else, do you see where I’m coming from?
More than just a few words
The photographs that you see in blog posts and on social media, promoting the post and the brand, aren’t usually just taken and uploaded within five minutes. I for one, take so many photos when I’m writing a post. I then spend time, going through them to find the best ones. I then take the time to edit them and make sure they look the best they possibly can. I then have to make sure that they have all of the correct metadata so as to be Google friendly and then I have to upload them into the post in the best order I see fit. All of this is without even writing the actual blog post, making sure it is SEO optimised and with a good readability.
Then there is the social media posts, promotion and interaction. This takes up more time than you can possibly imagine. And very often if we are asked ‘why are you playing on your phone?’ There is a huge chance we aren’t playing Candy Crush! A bloggers work is never done! All of this goes on behind the scenes and it all takes time. So you see, bloggers don’t get freebies. We get payment, in the form of a product. For our services in promoting the item or the brand that we are working with.
No such thing as freebies
Why do we do it? Products don’t pay our bills so why do we do it? I’ll tell you why. Because we love what we do. We are good at what we do. And it is one of the best ways that a brand can connect with potential customers. By using influencers who speak directly to the people they want buying their products every day. We are real people. Not folk who are paid to put an advert together to be shown at peak times during the X Factor. We are real people who share the love for a product we genuinely like and recommend. We love what we do. We don’t do it for the ‘freebies’. Because bloggers don’t get freebies.
So if you are a blogger and someone asks you if you’ve had any ‘freebies’ lately, take a deep breath and send them the link to this post and hopefully, it will go some way towards explaining what it is that we do. If you aren’t a blogger and you have often wondered about this, I hope I have explained it for you. It can be quite insulting to be asked if you’ve had any ‘freebies’. Our time is precious and our time is more valuable than any amount of money we can be given.
Nobody gets anything for free these days and bloggers are no exception.
If you liked reading this blog why not check out my fellow blogging friend The Mamma Fairy.