What To Do When Your New Business Application Goes Live

When your small business has just released a new business application, the anticipation of how and how much it will be used is quite something. Maybe you’re a clothing company and you have just released a new form of checkout application. It’s sleeker, easier to use, has more information presented to the customer and is adaptable to any platform. This could change the game for you. Thanks to this better application, customers will be more inclined to finish their purchasing process instead of filling their baskets and clicking off the site. Yet, you need to be ready for things going wrong and adapting to how customers are using your application. This is how it can be done.

Pop-up review box

Companies are using the power of honesty much more in their interactions with customers. Before a business owner was anxious to not look like they aren’t sure of what they’re doing. Nowadays, however, customers want to be part of the learning experience businesses go through. Therefore, you should have a pop-up review box, asking customers to review the latest application you have gone live with. Ask them to give it a star rating and write a few sentences to give you more information. It’s desirable to not set a minimum word count restriction as customers will feel boxed in.

Email marketing response

Whenever a new business application has been released, it’s always wise to wait a few weeks and then create an email marketing campaign. This will be designed to let all of your leads know, that something new and improved has been released and that they should check it out. Let’s stay on the checkout application example. You would create an email that has images of the application and its features. Using graphics, label each of the features so customers can quickly see what has changed. Compare and contrast the older application to the new one, giving a list of the positive changes you’ve made. A call-to-action is then required, such as ‘try it out yourself!’.

Handling the increased traffic

You should anticipate a sudden and sustained increase in visitors and people using the application. This could overload your shared server allocation as many are designed for websites with fewer than 2,000 visitors per month. However, using a cheap VPS solves this issue as you are allocated a private spot on a server, which gives you more speed, more bandwidth and more control. It’s also GDPR ready, as protecting customer data is of the utmost importance. The basic package is just €7.00 a month but you get 4GB of RAM, 50GB of SSD disk space and all your backups are automated. This allows you to essentially lift heavier weight for longer.

Spot patterns

As the first phase of your implementation draws to an end, it’s time to conclude and reflect on your application. Spotting patterns in customer usage and errors are now the order of the day. This will allow you to introduce small but effective changes.

It’s very exciting to see a new business application go live and watch customers begin to become familiar with it. However, it will increase traffic and you should be ready for it.