A great corporate event can have significant long-term benefits for a brand, but the key word there is a great corporate event. Ones that fall flat can end up doing more harm than good. If you’re in the early stages of planning your event, then avoiding the following all-too-common mistakes should put you on the right path.
Playing It Too Safe With Venues
You can understand why businesses play it safe when it comes to selecting the venue for their corporate event, especially when it’s their first event. Most businesses simply assume that the usual corporate environment will be fine.
But playing it too safe when it comes to venues really can harm the impact of the event. With people attending so many corporate events, choosing a venue is an easy and effective way to make your event stand out from the crowd. Think of it this way: the venue you choose will set the tone for the event, so it’s much better to find a unique, impressive venue that’s in line with the energy you’re hoping to project.
Thinking Internal Teams Can Do All The Work
Your staff will be able to organize an event, sure, but an event that’s memorable for all the right reasons? Unless they have specialized experience in putting together showstopping corporate events, that’s unlikely.
Since organizing a showstopping event requires a level of experience that your internal teams may not possess, it’s recommended to outsource the task to an event management company, such as Catalyst Event Solutions, that can give you full confidence that every aspect of the event has been handled to the highest of standards. In doing so, you’ll be reducing event-related stress levels and freeing up time that can be spent on genuinely value-adding tasks, such as networking with clients and closing deals.
Only Focusing On The Limelight
The talks and experiences that occur on stage will be the stars of the show, but they’re far from the only thing about the day that’s important to get right. All too often, companies focus so much on the stage that they naturally overlook the guest experience. Even the best and most engaging talks will lose some impact if guests have an overly long check-in time, find it difficult to figure out where they need to be and when, or their basic needs — such as eating, drinking, and comfort — aren’t being met.
Being Too Ambitious
It’s important to have high expectations for a corporate event, but it can pay to be mindful of how you achieve those lofty goals. One mistake that companies make when organizing their events is over-scheduling the day. While it can be tempting to jam-pack the day with back-to-back talks and other events in order to get as much from the event as possible, doing so runs the risk of draining the energy of guests. They need time to eat, drink, relax, and simply process what they’ve just heard/experienced. Putting breathing room between activities can ensure that guests don’t feel overly rushed.
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