Empowering Women With The #SayNoToShiny Campaign

Empowering Women With The #SayNoToShiny Campaign

Female empowerment is pretty full on at the moment, and rightly so. Yet still, so many of us feel we aren’t good enough. So many of us feel we aren’t pretty enough, or thin enough, or clever enough or strong enough. This needs to stop. It’s time to #SayNoToShiny.

Aby Moore of You Baby Me Mummy and Ceri Gillett of This Welsh Mother have launched the #SayNoToShiny campaign ahead of this year’s International Women’s Day on 8th March 2018. Their mission is to collaborate with 1000 women online, with the intention of impacting 1 million more women.

How? I hear you ask.

It’s so easy. I”m getting involved and so can you. We want you to post a picture of your face on social media with the hashtag #SayNoToShiny as our stand against a culture of perfection. It’s that simple.

There is a fabulous promo video that you can watch below. The song was specially recorded for this campaign by the super talented Lucy Bishop Of Mrs Bishops Bakes and Banter.



Please spread the word before 8th March to your family and friends and get them involved too, so we can get even more women involved in #SayNoToShiny on 8th March and make a real impact for women everywhere.


Empowering Women With The #SayNoToShiny Campaign


It’s our time to rise ladies. It’s time to say that we are enough. Please add your voice & pledge to add your face on 8th March 2018.


Add your pledge here. We look forward to seeing your beautiful face on the day!





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16 Comment

  1. Reply
    Monsterful Mama
    20th February 2018 at 6:46 am

    This is great! Thanks for sharing this. I’m going to upload a picture later today!

  2. Reply
    20th February 2018 at 8:38 am

    What a great campaign. Thanks for hosting #triumphanttales

  3. Reply
    20th February 2018 at 2:03 pm

    I haven’t heard of this before. What a great campaign. #triumphanttales

  4. Reply
    20th February 2018 at 2:05 pm

    This is so important. As we are raising the next generation of little girls who will become women. We need them to know perfection is an illusion. A healthy woman is far greater than a touched up perfect image. #triumpanttales

  5. Reply
    20th February 2018 at 2:41 pm

    Great idea! its so important to spread the word in honour of international woman’s Day!

  6. Reply
    mummy here and there
    20th February 2018 at 2:57 pm

    Sounds like a great campaign for women for women and empowerment X #triumphanttales

  7. Reply
    20th February 2018 at 5:14 pm

    As a mother of two girls and as a woman myself, I think this is SO important! #triumphanttales

  8. Reply
    The Muddled Mum
    20th February 2018 at 10:43 pm

    Loving all your positive posts at the moment #triumphanttales

  9. Reply
    21st February 2018 at 11:57 am

    I’ve pledged. I’m in the video too. Are you? So many familiar faces. Great idea #TriumphantTales

  10. Reply
    21st February 2018 at 8:52 pm

    You go for it!

  11. Reply
    23rd February 2018 at 4:45 pm

    I’m definitely up for doing this! Just a question though…on the pledge you link to it says to use #thisisme and doesn’t mention #saynotoshiny ? Just wondered which one I would use? Thank you! #triumphanttales

    1. Reply
      25th February 2018 at 11:29 am

      I’ll double check – but for now, let’s do both! 🙂 xx

  12. Reply
    Laura Dove
    25th February 2018 at 7:25 pm

    What a fab campaign and I am so going to take part in this! I’ll make a note of it now! #triumphanttales

  13. Reply
    The Queen of Collage
    26th February 2018 at 3:17 pm

    It’s fantastic that so many are in support of empowering women. #TriumphantTales

  14. Reply
    Musings of a tired mummy...zzz...
    26th February 2018 at 9:44 pm

    This is a great campaign to celebrate real women and not airbrushed falsehood. #triumphanttales

    1. Reply
      27th February 2018 at 10:24 am

      Hope to see you joining in on the day 🙂

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