Empowering Women With The #SayNoToShiny Campaign

Empowering Women With The #SayNoToShiny Campaign

Female empowerment is pretty full on at the moment, and rightly so. Yet still, so many of us feel we aren’t good enough. So many of us feel we aren’t pretty enough, or thin enough, or clever enough or strong enough. This needs to stop. It’s time to #SayNoToShiny.

Aby Moore of You Baby Me Mummy and Ceri Gillett of This Welsh Mother have launched the #SayNoToShiny campaign ahead of this year’s International Women’s Day on 8th March 2018. Their mission is to collaborate with 1000 women online, with the intention of impacting 1 million more women.

How? I hear you ask.

It’s so easy. I”m getting involved and so can you. We want you to post a picture of your face on social media with the hashtag #SayNoToShiny as our stand against a culture of perfection. It’s that simple.

There is a fabulous promo video that you can watch below. The song was specially recorded for this campaign by the super talented Lucy Bishop Of Mrs Bishops Bakes and Banter.



Please spread the word before 8th March to your family and friends and get them involved too, so we can get even more women involved in #SayNoToShiny on 8th March and make a real impact for women everywhere.


Empowering Women With The #SayNoToShiny Campaign


It’s our time to rise ladies. It’s time to say that we are enough. Please add your voice & pledge to add your face on 8th March 2018.


Add your pledge here. We look forward to seeing your beautiful face on the day!







  1. 20th February 2018 / 6:46 am

    This is great! Thanks for sharing this. I’m going to upload a picture later today!

  2. 20th February 2018 / 8:38 am

    What a great campaign. Thanks for hosting #triumphanttales

  3. 20th February 2018 / 2:03 pm

    I haven’t heard of this before. What a great campaign. #triumphanttales

  4. viewfromthebeachchair
    20th February 2018 / 2:05 pm

    This is so important. As we are raising the next generation of little girls who will become women. We need them to know perfection is an illusion. A healthy woman is far greater than a touched up perfect image. #triumpanttales

  5. 20th February 2018 / 2:41 pm

    Great idea! its so important to spread the word in honour of international woman’s Day!

  6. 20th February 2018 / 2:57 pm

    Sounds like a great campaign for women for women and empowerment X #triumphanttales

  7. 20th February 2018 / 5:14 pm

    As a mother of two girls and as a woman myself, I think this is SO important! #triumphanttales

  8. 20th February 2018 / 10:43 pm

    Loving all your positive posts at the moment #triumphanttales

  9. 21st February 2018 / 11:57 am

    I’ve pledged. I’m in the video too. Are you? So many familiar faces. Great idea #TriumphantTales

  10. 23rd February 2018 / 4:45 pm

    I’m definitely up for doing this! Just a question though…on the pledge you link to it says to use #thisisme and doesn’t mention #saynotoshiny ? Just wondered which one I would use? Thank you! #triumphanttales

    • Jaki
      25th February 2018 / 11:29 am

      I’ll double check – but for now, let’s do both! 🙂 xx

  11. 25th February 2018 / 7:25 pm

    What a fab campaign and I am so going to take part in this! I’ll make a note of it now! #triumphanttales

  12. 26th February 2018 / 3:17 pm

    It’s fantastic that so many are in support of empowering women. #TriumphantTales

    • Jaki
      27th February 2018 / 10:24 am

      Hope to see you joining in on the day 🙂

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.