Making your business memorable is typically a great thing, which allows you to leverage the potential of long-lasting, evangelical followers who will always think of your brand first.
At least, that’ll be the case if people remember you in the right way. But, what happens if consumers start to remember you for the wrong reasons? That’s sure to be bad news for sales, and it’s something you can avoid by making sure that consumers never remember you for the following fatal reasons.
# 1 – Connecting you to Controversy
We all love controversy. From recalls to lawsuits, we drink it up and remember it well, too. This is especially true nowadays when your logo could end up splashed across social media within seconds of even a minor internal mistake. But, trust us when we say that you never want consumers to remember you for scandalous reasons.
Far from driving sales, those consumers will probably avoid your brand forever. One great way around this is to simply avoid controversy in the first place, which you can often do through seeking legal advice, fact-checking everything, and making your products as good as possible. If controversy strikes regardless, working with a reputation repair company is creating better memories to replace those less-favorable ones.
# 2 – Seething Over Your Shoddy Systems
Modern consumers are increasingly unforgiving about convoluted processes like disparate sourcing. If they have to talk to ten different companies just to track your products, you can bet they’ll remember their trauma! And, that’s going to stop them from ever buying from you again. Unfortunately, you could create just as terrible an impression by keeping everything in-house if you don’t have the know-how or budget to manage it. So, are you doomed either way?
Absolutely not, but you do need to find a way to streamline. Working with a complete fulfillment services company is perhaps the best option here, as it means outsourcing everything from storage to packaging and delivery from one place. This can smooth every element of the ordering process, while still ensuring that you’re free to set about creating the right kind of memories elsewhere.
# 3 – Calling out Your Terrible Customer Service
96% of consumers are willing to leave a company that provides poor customer service, and you can bet they’ll remember/complain about shoddy service delivery for many years to come. From the inability to speak with a human, to encountering rude or unhelpful staff – it’ll all sit in their memory bank, and probably that of anyone else who hears the tale.
Luckily, there is a flip side to this – great, human-led customer service is becoming increasingly memorable in a far more favorable light. Well-trained teams, 24/7 responses, and the assurance of speedy outcomes are all it takes to turn service from a potential cause of bad memories to a dream your customers won’t want to forget in a hurry.
You want your customers to remember you, but trust us when we say that you won’t want them to remember you like this!
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